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10 Top Search Engine Optimisation Tips


17/08/2009



 

News Full Image Search Engine Optimisation is often considered a black art - but there are some straight forward Search Engine Optimisation techniques that can make a difference.

SEO Tip 1. Newsletters and articles.
A powerful Website Optimisation technique that assists Search Engine Optimisation is to offer articles and informative writing to e-zine publishers. Links often stay live in archives for years, maintaining your website optimisation for searches.

SEO Tip 2. Multiple Domains.
Search Engine Optimisation can be enhanced by having multiple domains if you have a range of topics that could justify their own website. Search Engine Optimisation can result in the listing of only one page per domain for any given search. You can get more directory listings by having more domains which improves your overall website optimisation.

SEO Tip 3. Article Exchanges.
Article exchanges are similar to link exchanges, only much more powerful, so great for Search Engine Optimisation. Of course giving and receiving high quality links also really help with your Search Engine Optimisation.

SEO Tip 4. Titles For Links.
A top SEO tip is to title links using keywords and phrases as search engines figure this into their relevancy for a page.

SEO Tip 5. Site map.
Large sites need a site map to maximise Website Optimisation, linked to and from every page on the site. A site map is an excellent Search Engine Optimisation tool. It enables search engine robots to locate every page in just two clicks. The navigation bar can also act as a site map, proving a useful Search Engine Optimisation technique on small sites.

SEO Tip 6. Be bold.
Using tags (HTML headers) around some keywords on each page can improve website optimisation. Don’t use them everywhere - this might undermine your Search Engine Optimisation efforts.

SEO Tip 7. Deep Linking.
Ensuring as many quality inbound links as possible is a powerful Search Engine Optimisation technique. This indicates to the search engine that your content is worthwhile, helping with overall Website Optimisation. Having links directed just to the home page suggests the value of the site content is largely superficial, or your links were generated automatically, which is not a sign of good website optimisation.

SEO Tip 8. Emigrate.
Look at Search Engine Optimisation internationally. There are many company directories based in other English language countries eg: America, Australia, Canada, South Africa. Could you use a business address in any of those countries to help with your website optimization?

SEO Tip 9. Get Text in there First.
Make sure text links show up before image links in the source code. Search engine robots follow the first link they find to any particular page. They will not follow additional links to the same page, so text links after image links will not be followed. This will mean the link will fail. 

SEO Tip 10. Use proper Anchor text.
Anchor text is the clickable text in a hyperlink, the Anchor text should be relevant  to the link’s destination. The search engines objective is to provide highly relevant search results' so using the correct words holds significant weight in the search engines, influencing the ranking given to that page.